WHAT WE DO

PUBLIC AFFAIRS

CRISIS COMMUNICATION
We are proud of ourselves for managing some of India's most difficult crises in corporate communications. Our in-depth experience in this arena gives us a complete understanding of the media and public opinion landscape. In India, we have an ever-vigilant social media and a watchful mainstream media that augments faster than the speed of light. We respond quickly to changing scenarios across multiple platforms firefighting for our clients by proactively invoking our strong relationships and knowledge-based defense.

STRATEGIC COMMUNICATION
Every initiative that's in the public eye has a story to tell, all engagements with stakeholders need media and non-media narratives to build compelling arguments. Our strategic communications team makes complex positions simpler, sell-able and lawfully acceptable in the public domain. We work with our clients to create stakeholder-relations strategies, help bring credible and influential voices into the debate, spell out national conversations about the impact of initiatives undertaken while protecting the values and reputation of the brand.

THOUGHT LEADERSHIP
Long term relationships and visible recognition as a leader is created with original thought and clear perspectives. We believe in creating platforms such as events, speaking opportunities and making available the right chair at the right table for our clients. We take our leaders to the places they deserve by effectively leveraging their core strengths and values. The thought leaders we create, last longer.

CREATIVE AND DIGITAL SERVICES
We have learned from our experiences that media strategies are an important part of any campaign and crisis. We develop and execute digital strategies across the spectrum. The expansive growth of digital media and evolving definition of journalism give our clients interesting opportunities to present their cases and build their brands directly with the stakeholders. The art of optimizing the digital space is both creative and tactical. We help develop content, map people who are influential in the digital space and use creativity as our main tool.

ELECTION STRATEGIES
PSA offers election-related research, surveys and media strategies. We have a wide experience of setting up media war rooms and building noticeable narratives for those aspiring to fight elections. A real-time intelligence collection and swift response through media during elections is an expertise we have mastered. Our teams use all tools including, qualitative and quantitative research, media analysis and campaign analytics to be sure that you target the right audiences and deliver the right kind of message.

DUE DILIGENCE
We provide our clients with a comprehensive and integrated due diligence service, so they can make their decisions and protect their interests in a better manner. We deliver institutional due diligence with the help of our intelligence team that include analysts, investigators and former regulators.

ADVOCACY

STORYTELLING
In a highly polarized world, we ensure that voices across the spectrum believe in our clients, stand by them. We ensure that you get in front of the right people at the right time, to ensure that your concerns are heard and considered by decision-makers.

COALITION CREATION
We identify and develop allies and make sure that all the messaging are coordinated for maximum impact.
Be it governments, corporates or non-profit organisations. We help clients navigate the complexities of administration, politics and media. Our associates have decades of experience and long-standing relationships and execute projects ethically. Our approach is aimed at success and impact by providing professional, focused and research-based advisory.